About

Over his career, Lee has specialized in creating initiatives to produce new businesses as well as the development of disruptive marketing practices.

 Recently as Head of Global Partnership Marketing for Amazon Studios/Prime Video, he has spearheaded alliances between entertainment businesses, talent, brands, networks and digital platforms. He launched an Influencer Marketing department in less than a year and created the company’s first-ever Prime Video Creator Community, which started with 300 members—and grew to more than 3,000+ members after only nine months. Lee has also led a global social marketing team, overseeing digital marketing plans for Amazon Originals and grew the Prime Video social channels to over 120M global fans. 

 He joined Amazon in early 2019 as Director/Talent Marketing where as chief “evangelist” of Amazon, Prime Video and Amazon Studios he worked with creative talent to ensure a positive experience throughout their work with the company.  Lee served as the leading Amazon expert voice for Prime Video, including the Studio, Brand, Digital, Channels, O&O and PR teams to successfully engage talent in marketing campaigns and work to ensure that Amazon becomes a great home for talent.  Lee worked directly with Orlando Bloom (Twitch), Heidi Klum (Amazon Live, Retail) and brought global music artist P!nk’s documentary to the platform.

 Previously, Lee was Head of Original Content for Sony Music Entertainment. In that newly created position, he developed global original content initiatives for Sony Music. In his first year, he created a slate of more than 60 show concepts for digital, TV and film, and sold them to various platforms including Google, Netflix and MTV. Lee also was responsible for a first of its kind development deal with Pepsi and a partnership with Lorne Michael’s Above Average, the digital division of Broadway Video.

 Prior to Sony, Lee was Head of Business Development for Samsung North America where he drove brand partnerships, including alliances with the National Hockey League, superstar rock band Maroon 5 and Conde Nast.

 Before moving to Samsung, he founded the Columbia Records Creative Agency, part of Sony Music’s biggest label, Columbia Records, where Lee generated marketing programs and platforms for its internationally known artists.  One of his first original content projects was Mike Tyson Mysteries, a cartoon series produced by Warner Brothers Animation. The show aired for four seasons on Cartoon Networks’ Adult Swim. Lee was credited with leading the music licensing team that contributed over $20M per year in revenue and helped the label secure the soundtrack rights for Glee (Fox), Smash (NBC) and Empire (Fox).

 Earlier in his career, Lee made his mark in the music business. He was Executive Vice President of Marketing at Epic Records where he steered global launches for all artists on the Sony Music label including Michael Jackson, Sade, Incubus and Shakira. He also spent a dozen years at Atlantic/Warner Music where he eventually served as Senior Vice President, Marketing and Business Development.  Among other things, Lee spearheaded projects with artists from Matchbox Twenty and Mick Jagger to Led Zeppelin, Brandy, Jewel and The Three Tenors.

 Lee began his career at WarnerVision/Time Warner as a director in the Music and Film department where he produced sold and marketed music and movie programing.

 A graduate of Atlanta’s Emory University, Lee is a CIBA Award Nominee for Creative Excellence in Business Advertising and a voting member of the Academy of Television Arts & Sciences.

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